Winning in today's pharmaceutical marketplace is harder than ever. Accelerating discoveries, emerging competition, risky product development cycles, etc. all add to the challenge. NewCreationIT's technology services and solutions enable organizations to improve drug discovery processes, enhance collaboration, analyze data from disparate systems, empower sales personnel, evaluate marketing campaigns, etc.
The pharmaceutical industry is one of world's biggest and most profitable industries, key to global welfare. The most successful companies in the pharmaceutical industry will be those that squeeze the greatest value out of new technologies, find the best partners, and manage their partnerships most effectively. The integration of business and technology in both R&D and business applications is a primary concern of the pharmaceutical industry. The application of IT in pharmaceutical industry requires an understanding of both information technology and the pharmaceutical industry.
NewCreationIT leverages its experience and domain knowledge of the pharmaceutical industry to design & build software that can take care of essential business intelligence and management of information for biotechnology, pharmaceuticals and chemical companies and associated businesses. Our IT solutions and services cover the breadth of the industry from discovery, R&D, pre-clinical and clinical, manufacturing, marketing and sales, distribution, regulation, pricing and policy. Whether you are an emerging company seeking to commercialize a new product, or an established organization looking to improve or expand operations, you can count on our IT capabilities and experience to find the best approaches to achieve your strategic objectives.
Free And Open-Source Clinical Trials Data-Management System
In Europe, it is mandatory to conduct clinical trials in accordance with the International Conference on Harmonisation's guidelines on good clinical practice (www.ich.org). In the United States, the U.S. Food and Drug Administration (FDA) has released the "Guidance for industry COMPUTERIZED SYSTEMS USED IN CLINICAL TRIALS" (www.fda.gov), which addresses issues pertaining to computerized systems used for clinical data intended for submission to the FDA. Commercial clinical trials data-management systems, such as Oracle Clinical and Phase Forward's Clintrial are very expensive, and could extend into several hundred thousand dollars in cost. Free and open-source clinical trials data-management systems such as TrialDB system (http://ycmi.med.yale.edu/trialdb/), and OpenClinica (www.openclinica.org) provide a viable option for many organizations in the pharmaceutical industry to manage their ongoing clinical trials. NewCreationIT can work with your organization to customize, deploy and support at a very minimal cost either of these free open-source clinical trials data-management systems.
Software For Drug Discovery Process Management
The process of drug discovery involves the identification of candidates, synthesis, characterization, screening, and assays for therapeutic efficacy. Once a compound has shown its value in these tests, it will begin the process of drug development prior to clinical trials. Despite advances in technology and understanding of biological systems, drug discovery is still a long process with low rate of new therapeutic discovery. IT systems can assist in streamlining drug discovery processes. NewCreationIT has expertise in the design and development of project management and workflow automation that can drive drug discovery processes and thus improve overall efficiencies.
Bioinformatics
Bioinformatics is the management of biological information (biological, medical, behavioral or health data) using computer technology. Computers are used to gather, store, analyze and integrate biological and genetic information which can then be applied to gene-based drug discovery and development. Advancement in scientific research methods and tools such as DNA sequencing, serial analysis of gene expression (SAGE), microarrays, and new mass spectrometry chemistries are enabling scientists to produce huge volumes of data for analyses. Simultaneously, new capabilities in software development, new algorithms, advancements in computing capabilities, are providing researchers the ability to analyze large amounts of data efficiently. Bioinformatics provides technologies for scientists to both analyze and interpret large volumes of data produced through genomics and proteomics.
Laboratory Information Management Systems (LIMS)
A laboratory information management system is a class of software which handles receiving, processing and storing information generated by laboratory processes. These systems often must interface with instruments and other information systems. A LIMS must also be a highly configurable application to make it customizable for a wide variety of laboratory workflow models. NewCreationIT can work with you to design and develop a LIMS suitable for your needs.
Sales Force Automation
A well-designed sales solution can empower sales force, making sales professionals more effective and productive by being better informed and well prepared for customer interactions. Only a small percentage of sales people’s time is spent productively in front of customers. A good deal of time is spent traveling, preparing and engaging in other non-selling activities. Another large percentage is spent just waiting. A case in point is the pharmaceutical industry, in which a field representative spends an average of just about 4 minutes with a doctor. An effective web based/mobile sales solution enables sales professional to make the most of the time they have with a doctor also giving them convenient tools they can use to be more productive during their non-selling time. The more efficient and effective sales professionals are during their calls, the more calls they can make and more sales they can close. NewCreationIT can design and develop a suitable Pharmaceutical SFA for your organization. We also recommend customizing available free open-source sales force systems, which thereby provides a lower cost of ownership and quicker startup time.
E-Detailing (eDetailing)
Traditionally a pharmaceutical sales representative would spend face time with physicians to promote a pharmaceutical product. E-detailing involves the use of either the internet or handheld table PCs, to provide an interactive presentation to physicians. In most cases the presentation connects back to a CRM System that tailors the information presented to the customer currently engaged. Internet based e-detailing can be a method to overcome the challenge sales reps face to secure physician meeting, the e-detail effectively replacing the face-to-face contact. Through eDetailing, physicians can access published scientific, technical, or medical information that is relevant to a product when it’s most convenient for them. Tablet based e-detailing is presented similar to paper detail aids and requires face time with the physician. However the electronic detail aid is capable of providing interaction, video content, sound, and animation which could increase impact on the physician. As an e-detail is stored electronically, CRM systems can be used to select appropriate content depending on the physician data and can be used to track results. The format also allows for electronic storage of clinical papers, articles and so forth, which are then easily accessible when required. The electronic detail aid also means that updates are much easier as they involve uploading new content and there is no requirement to re-print another version.NewCreationIT can assist you in designing and implementing an eDetailing solution to enhance your current marketing efforts.
NewCreationIT has significant experience in developing custom applications for the pharmaceutical industry. To learn more about our company, our services and how we can assist your business, please contact us: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or submit a request online